Instagram has changed a lot over the years, especially when it comes to how posts are seen and interacted with. If you’re a business owner, influencer, or just someone who loves to share, understanding these changes can help you reach more people. In this guide, we’ll break down the old Instagram algorithm and what has changed in the new one. Let’s start.
The Old Instagram Algorithm
In the past, many strategies worked well to get your content seen. Here’s a look at some key points from the old Instagram algorithm:
1. Reposting Worked Well
One of the easiest ways to keep your feed active was to repost content from other accounts. If you found something you liked, sharing it on your profile was a great way to engage with your audience without always creating new content.
2. Collaborations Didn’t Matter
Back then, collaborations weren’t as important. While teaming up with other accounts could help, it wasn’t necessary to grow your following or boost engagement.
3. Link in Bio Was Best for Selling
The most effective way to drive sales was through the link in your bio. This was the prime spot for directing your followers to products, services, or blog posts.
4. Posting 3-5 Times Per Day Was Best
To stay relevant and in front of your audience, many people believed posting multiple times a day (around 3 to 5) was essential. The more you posted, the better your chances of being seen.
5. 30 Hashtags Were Key
Using a lot of hashtags was a common practice. People often included up to 30 hashtags in their posts to reach a broader audience and increase discoverability.
6. Reels = Only Way to Grow
At one point, Instagram Reels were seen as the best way to grow your account. Quick, engaging video content captured attention and led to increased visibility.
7. Original Content is KING
Creating unique content was crucial. The more original and engaging your posts, the better chance they had of being seen and shared.
8. 1-4 Collaborations Per Month is Optimal
While collaborations weren’t essential, doing a few each month could help increase your reach without overwhelming your content strategy.
9. DM Automation is King for Sales
Using automation tools to send direct messages (DMs) was a popular tactic for sales outreach. Many believed that this could effectively engage potential customers.
10. Post 5-7 Times Per Week Minimum
Regular posting was emphasized, with many recommending at least 5 to 7 posts a week to keep your audience engaged.
11. Captions with Keywords Are Key
Including relevant keywords in your captions helped improve discoverability, making it easier for new followers to find your content.
12. Every Format Works, If Valuable
Finally, it was believed that as long as your content provided value, any format (photo, video, carousel) could work.
The New Instagram Algorithm
With all the changes in how users interact with the platform, Instagram has updated its algorithm. Here’s what you need to know about the new Instagram algorithm:
1. Reposts Are Less Effective
In the new Instagram algorithm, original content takes center stage. Reposting is not as effective as it once was. Instead of sharing others’ content, focus on creating your own unique posts that reflect your brand.
2. Collaborations Matter
Now, collaborations are more significant. Working with other creators or brands can help you tap into new audiences and gain followers who are genuinely interested in your content.
3. Links Are Still Important
While the link in bio remains useful, Instagram has introduced features like link stickers in Stories. This allows for more direct engagement with your audience, making it easier for them to click through to your website or product pages.
4. Posting Frequency: Quality Over Quantity
The new strategy focuses more on quality rather than quantity. Instead of posting multiple times a day, aim for 3 to 5 high-quality posts per week. It’s better to engage your audience with fewer, more impactful posts.
5. Hashtag Strategy Has Evolved
Instead of using 30 hashtags, aim for a mix of 5 to 15 relevant hashtags. This helps you reach a more targeted audience. Research and find hashtags that are specific to your niche to maximize visibility.
6. Reels Continue to Shine
Reels are still a powerful tool for growth. Focus on creating engaging, entertaining video content. Experiment with trends, challenges, and creative storytelling to catch the eye of potential followers.
7. Quality is Key
In the new landscape, the value of your content is crucial. Focus on providing useful, entertaining, or inspiring posts. Your audience will appreciate it, leading to higher engagement rates.
8. Collaborate More
Aim for 2 to 3 meaningful collaborations each month. This strategy allows you to build relationships and share audiences, enhancing your visibility and credibility.
9. Engage Authentically
While automation can help in some areas, building genuine relationships with your audience is vital. Respond to comments, engage in DMs, and create a community around your content.
10. Consistent Posting is Essential
Staying active is important, but prioritize meaningful content. Aim for regular posting to maintain visibility while ensuring that each post adds value.
11. Keyword-Rich Captions Matter
Including relevant keywords in your captions can still help improve your visibility. Think about what your target audience is searching for and incorporate those terms naturally into your writing.
12. Experiment with Formats
Don’t be afraid to try different formats! Carousels, Stories, Reels, and IGTV can all work well if they offer value. Keep your content fresh and engaging by mixing it up.
Adapting to the New Instagram Algorithm
Understanding these changes is just the first step.
Here are some tips to help you adapt your strategy:
Focus on Original Content
Invest time in creating unique and high-quality posts that resonate with your audience. Use your own voice and style to stand out.
Build Collaborations
Seek out like-minded accounts for collaborations. Consider joint giveaways, guest posts, or live sessions to engage both of your audiences.
Use Links Wisely
Make the most of the link in your bio and explore link stickers in Stories to drive traffic to your website or products.
Prioritize Quality Over Quantity
Aim for 3 to 5 well-thought-out posts per week. This allows you to focus on what truly matters—engaging your audience.
Refine Your Hashtag Strategy
Research niche hashtags that align with your content. A smaller, targeted approach can yield better results than simply using a large number.
Create Engaging Reels
Take the time to create captivating Reels. Stay up-to-date with trends and adapt them to fit your brand.
Engage Authentically
Build relationships with your audience by responding to comments and messages. Authentic engagement leads to loyalty and community.
Experiment with Content
Try different formats to see what resonates best with your audience. Don’t be afraid to step out of your comfort zone!
Conclusion
As Instagram continues to evolve, staying informed about the Instagram algorithm changes is crucial for anyone looking to grow their presence on the platform. By understanding the shift from the old to the new Instagram algorithm, you can adapt your strategies and create content that resonates with your audience. Focus on originality, quality, and authentic engagement, and you’ll be well on your way to success on Instagram.
